The new frozen products are the first ready-to-bake croissants introduced under the Grands! platform and are joining Pillsbury’s permanent product lineup.
After the acquisition, Goodles will operate independently as a standalone brand, its team will remain in place, and it will remain headquartered in Santa Cruz.
The addition of Fantasy Baking further expands Sweetmore Bakeries’ scale, strengthens its position in the key cookie and baked bar categories, and advances its long-term strategy of building a coast-to-coast network for premium sweet baked goods.
The investment is designed to increase production capacity, support growing global demand for biosolutions and strengthen the resilience and flexibility of the company’s international supply network.
The strategy focuses on integrating AI-driven breeding platforms with novel chemical and biotechnology traits to boost farm yields, optimize input efficiency, and improve climate resilience for growers worldwide.