Vijay will lead the company’s commercial strategy and drive growth across Central and East Africa.
The updated packaging retains the same soft, egg-free recipe that has made the muffins a favourite among local households, while offering shoppers more units per pack.
Kenya’s heavy dependence on imported rice is creating a major opportunity for domestic farmers and processors, with a new market-led private-sector initiative seeking to expand production, strengthen post-harvest handling and increase local milling capacity.
The new maize agreement is expected to support further growth in agricultural export revenues while increasing foreign exchange inflows.
Kenya is reviewing a proposal from the Cereal Millers Association (CMA), which says increased imports are needed to secure adequate supplies and prevent further pressure on maize flour prices.