The updated packaging retains the same soft, egg-free recipe that has made the muffins a favourite among local households, while offering shoppers more units per pack.
Kenya’s heavy dependence on imported rice is creating a major opportunity for domestic farmers and processors, with a new market-led private-sector initiative seeking to expand production, strengthen post-harvest handling and increase local milling capacity.
The new maize agreement is expected to support further growth in agricultural export revenues while increasing foreign exchange inflows.
Kenya is reviewing a proposal from the Cereal Millers Association (CMA), which says increased imports are needed to secure adequate supplies and prevent further pressure on maize flour prices.
Kenya is ready to increase maize imports from Uganda but insists that strict food safety standards must accompany expanded trade.