Kenya

The Kenyan government plans to widen farm support by helping smallholder farmers access certified seeds at lower costs.

The brand’s focus on high-quality, long-fermented sourdough bread is successfully reshaping the Nairobi breakfast table, traditionally dominated by highly processed, yeast-based white loaves.

The five year program will help researchers develop stronger sorghum and groundnut varieties faster for farmers in Africa and India facing drought, heat, and poor rainfall.

This latest accolade, presented during a gala ceremony in Nairobi, recognizes the group’s flagship brand, Broadways Bread, for its unwavering commitment to quality, nutritional value, and market leadership in a highly competitive fast-moving consumer goods landscape.

The new council aims to link global ideas with local farming to raise yields and farmer incomes.