Kenya

The company urges growers to buy certified seeds to protect yields and household incomes.

The new production line has doubled the annual production capacity since 2022.

The loaf, marketed under the local Swahili name “Asili” to emphasize traditional taste and wholesome ingredients, is being promoted as a soft, everyday bread suitable for sandwiches, toast and quick meals, with the company highlighting quality and nutrition as core selling points.

The facility has an estimated annual animal feed production capacity of 240,000 tonnes, which is expected to increase by 20,000 tonnes in a later phase.

The arrangement is intended to cushion the country against potential shortages and ease pressure on consumers facing rising unga prices.