The association aims to strengthen certification, improve fortification compliance, and build capacity across the sector, including smaller players.
Industry players meet at Sarit Centre Expo as Kenya’s grain sector faces shifting supply trends and rising food safety focus.
The addition of the Xtra Loong Bread underscores the company’s continued commitment to product innovation within its core bread segment.
The government is urging farmers to grow sunflower and soybean to reduce heavy spending on imported food and oils.
Stronger rainfall and government support are set to lift maize and wheat production while easing import pressure.