The agreement gives MANE exclusive global rights to produce and sell ViaLeaf Reb M for the food and beverage industry.
The new range is derived from natural sources and is intended for use across categories such as beverages, confectionery, dairy products, desserts, bakery items, and plant-based foods.
The new product is a mineral salt blend developed as a 1-to-1 replacement for regular salt, delivering a consistent 30% sodium reduction without requiring recipe changes or process adjustments, while preserving taste, functionality, and ease of use.
The company positions avanté™ 25 as a targeted solution for cakes, donuts, waffles and other sweet bakery formats where sugar plays multiple functional roles such as moisture retention, aeration and crumb formation.
The solution is positioned as giving artisan bakers more creative flexibility, as wholemeal products have traditionally been dense, coarse, and less visually appealing.