The festive packaging aims to refresh the bread fixture with a holiday touch that catches shoppers’ interest, encouraging incremental sales for retailers in this competitive season.
The fund’s involvement reflects its confidence in Doughlicious’ forward-thinking approach that resonates with modern consumers and reshapes traditional categories.
ABF aims to maintain majority ownership in both entities if the split proceeds.
These cookies pack mini chocolate chips and Cadbury Snowballs, the festive bite-sized milk chocolate spheres known for their crunchy coating and creamy centres.
Available as a four-bar multipack for £2.25 (US$2.95), the Rice Krispies Squares Yule Log Style is being rolled out exclusively through Tesco for the duration of the festive period.