The new line has been installed at the company’s Weston Road site in Crewe, increasing its overall cookie production capacity by more than 30%.
The program brings together farmers, agronomists and supply chain partners to support responsible sourcing, strengthen long-term resilience and help create a more sustainable future for food production.
The new products support the company’s plan to make all its speciality flours from regeneratively grown British grain by 2030.
The mix is designed to help retail bakeries, foodservice operators, and in-store bakery departments meet growing consumer demand for globally inspired, premium, indulgent treats while simplifying production.
The deal, which was first agreed in August 2025 and cleared by the UK Competition and Markets Authority in June 2026, brings together well known packaged bread brands including Hovis and Kingsmill under a single UK bakery platform that ABF says will focus on revitalizing brands.