UK

Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.

The move marks the entry of the iconic Oxford-born bakery brand into one of the world’s fastest-growing premium food and beverage markets, with plans to establish up to 10 outlets during the current fiscal year.

The launch includes specially designed England and Scotland cupcake packs, created in partnership with the English Football Association (FA) and the Scottish Football Association (SFA), and is aimed at capitalizing on growing excitement surrounding the international football tournament.

Kynd Dough is set to launch in retail this June, targeting the growing demand for high-performing, convenience-led bakery products.

The Ajax twin mixer combines the company’s mixing and hygienic processing technologies into a single system designed to reduce downtime between production runs while maintaining consistent mixing performance.