UK

The launch starts November 6, 2025, and Pizza Pinwheels will be sold exclusively at Iceland stores at a recommended retail price of £2.75 (US$3.61) per pack of six.

The noodles are currently available in Sainsbury’s stores and on Amazon, in 180g and 360g pack sizes.

The initiative is part of the company’s broader sustainability strategy and reflects its commitment to reducing environmental impact while supporting local energy resilience.

The new site features dedicated production lines and improved infrastructure to accommodate larger volumes and a more diverse product offering.

The bars are made from a blend of dried fruits and nuts, infused with African superfoods such as baobab, moringa, and hibiscus.