UK

The announcement marks a significant step forward in the company’s broader mission to transform sustainable baking nationwide.

The launch marks a further step in the company’s expansion into the UK’s commercial bakery and foodservice channels, with ambitions to scale across the EU and other international markets.

The new facility features baking, packing, and warehousing capabilities, enabling innovation and development across an array of products, from granolas to nut and seed snacks.

The newly created position signals Finsbury’s intent to elevate innovation from a tactical function to a central pillar of group strategy, with responsibilities that include shaping investment decisions, accelerating product development pipelines and strengthening commercial partnerships across retail, foodservice and export channels.

The relaunch updates the range’s visual identity with a new logo, tagline and packaging designed to convey a timeless yet innovative premium positioning and will be supported by a coordinated marketing programme aimed at strengthening recognition among buyers and end consumers.