McVitie’s expands iconic Jaffa Cakes range with addition of Jaffa Mango flavour
This latest innovation represents a bold move to modernize a century-old classic by tapping into the “tropicalization” trend currently sweeping the global snack market.
UK – McVitie’s has launched a new mango‑flavoured variant of its iconic Jaffa Cakes, tapping into the growing consumer appetite for tropical tastes in the UK snack market.
The new Jaffa Cakes Mango replaces the classic orange jelly centre with a sweeter, mango‑flavoured filling while keeping the light sponge base and crackly dark‑chocolate coating that define the brand.
The launch is positioned as a limited‑time twist on the traditional Jaffa Cake, aimed at shoppers looking for a “tropical vibe” and a playful way to enjoy a British classic.
Each pack contains 10 pieces, priced at a recommended £1.50 (US$2.02), and is already rolling out across major supermarkets nationwide, including Tesco, Sainsbury’s, Asda and Morrisons.
Russell Smith, Marketing Manager at Pladis UK & Ireland, said the mango variant is designed to be an “ideal feel‑good bite” that keeps the range fun and ahead of the flavour curve without losing the format’s nostalgic appeal.
By switching from orange to mango jelly, McVitie’s is aligning Jaffa Cakes with wider trends in the UK biscuit and snack category, where tropical and exotic flavours are increasingly popular among consumers seeking novelty and indulgence.
The product sits alongside the existing Jaffa Cakes portfolio and complements other recent tropical‑flavoured extensions in the McVitie’s lineup, such as pineapple‑ and coconut‑based cakes and bars.
If the mango variant performs well, the brand may consider extending it beyond the initial run, signalling how even century‑old snack formats can be reimagined through flavour innovation.
Bells of Lazonby expands free-from portfolio with single-serve We Love Cake launch
UK bakery Bells of Lazonby has strengthened its position in foodservice with the launch of individually wrapped free-from We Love Cake slices through distributor Central Foods.
The new ‘single serve’ range is designed specifically for the out-of-home sector, responding to growing operator demand for convenient, pre-portioned desserts that balance inclusivity with operational efficiency.
Available in Chocolate Orange and Raspberry Ripple, the slices are gluten, wheat and milk-free, aligning with the continued rise in free-from and allergen-aware menu development.
The individually wrapped format supports grab-and-go and impulse purchases, making it particularly suited to high-footfall environments such as cafés, pubs, garden centres and contract catering settings.
The launch also enables Central Foods’ broad customer base to easily incorporate a compliant free-from dessert option without adding complexity to menus.
The move represents a strategic step for the We Love Cake brand as it continues to expand its foodservice footprint.
By leveraging Central Foods’ nationwide distribution network, Bells of Lazonby aims to increase accessibility and visibility of its free-from offering across multiple channels.
BakeAway launches new ready-to-bake cookie dough brand, Doh!
UK manufacturer BakeAway has launched a new ready-to-bake cookie dough brand, Doh!, aiming to bring bakery-style treats to consumers’ own kitchens.
The brand aims to ‘reinvent cookie dough for a new era of indulgence.’ The range is designed for versatility, allowing consumers to bake cookies to their taste.
Doh! ‘s versatility also extends beyond traditional cookies, with consumers able to divide, shape, twist, or flatten the dough to create traybake cookie bars, mini bites, skillets, cookie cups, and other trending formats.
The range launches in two flavours, Double Choc Chunk and Salted Caramel. It launched into selected retailers on 20 April with an RRP of £3.25 (US$4.38).
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