Pladis
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Pladis expands “Back to Farm” program to support regenerative wheat farming
The program brings together farmers, agronomists and supply chain partners to support responsible sourcing, strengthen long-term resilience and help create a more sustainable future for food production.
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Pladis expands Hobnobs portfolio with launch of McVitie’s White Hobnobs
Product positioning and formulation highlights include the use of 100% wholegrain oats in the biscuit base and a white chocolate flavour coating rather than a plain sugar glaze
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McVitie’s adds new Jaffa Cakes Digestives flavour; Tesco unveils Potato Burger rolls in bakery expansion
Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.
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pladis extends Jacob’s Mini Cheddars range with two limited-edition flavours
Both variants are designed to tap into a growing appetite for Mexican-inspired flavour profiles within the UK snacks market.
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McVitie’s adds two flavors to beloved Hobnobs range
The launch positions the product as a comfort forward extension of the brand aimed at everyday tea breaks and casual sharing occasions.