The launch capitalises on seasonal wellness resolutions, mirroring successes like Rich Tea The Light One, as pladis navigates HFSS restrictions through reformulation mastery.
This partnership and product launch come amid growing consumer enthusiasm for festive and nostalgic snack options that bring fun and indulgence to holiday celebrations.
The product retains its versatility, suitable for enjoying cold with tea or warmed up as a comforting pudding-style dessert.
The enriched flour was used to produce a limited-edition Saklıköy Field-Enriched Grain Biscuit.
The snack will be available in mid-August.