Pladis
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Pladis grows revenue by 1.2% as branded portfolio proves resilient
Revenue rose 1.2% from £3.232 billion (US$4.327B) in 2024, with branded products accounting for approximately 90% of total sales.
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pladis expands McVitie’s in China, targeting US$1.35B brand
The strategic push supports the consumer goods company’s overarching ambition to transform McVitie’s into a £1 billion global brand by diversifying its portfolio beyond traditional biscuits in high-growth international markets.
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Pladis expands “Back to Farm” program to support regenerative wheat farming
The program brings together farmers, agronomists and supply chain partners to support responsible sourcing, strengthen long-term resilience and help create a more sustainable future for food production.
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Pladis expands Hobnobs portfolio with launch of McVitie’s White Hobnobs
Product positioning and formulation highlights include the use of 100% wholegrain oats in the biscuit base and a white chocolate flavour coating rather than a plain sugar glaze
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McVitie’s adds new Jaffa Cakes Digestives flavour; Tesco unveils Potato Burger rolls in bakery expansion
Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.