The initiative has grown from a company-led sourcing project into a wider agricultural programme involving more than 1,200 farmers committed to sustainable wheat cultivation practices across Europe.
Corn, wheat and rice imports are expected to rise to make up the difference as the United States continues to be the main supplier for grain and feed.
This growth pushes year-end projections toward the 400,000-ton mark, according to ITALMOPA, the Italian Association of Industrial Millers.
By aligning the regenerative programme with its full UK wheat requirement, the company aims to de-risk the transition for farmers while securing a more sustainable and stable supply of a key raw material for its European manufacturing network.
The new lines, inaugurated at a seed processing facility in the Ahleila area, have a combined capacity of 20 tonnes per hour, with each line handling up to 10 tonnes per hour.