The flour is positioned around affordable choice, dependable baking performance, and versatility across applications, including the popular Northern Nigerian flatbread, conventional bread, and other baked goods.
The cookies extend Ghirardelli’s push into baked goods beyond chocolate.
The launch is timed for National Pasta Month in October 2026 and targets the US market.
The launches mark New York Bakery’s first entry into the frozen snacks aisle while adding premium, shareable formats to its core frozen bread range.
These clean-label, high-protein bakery mixes help bakers create protein-rich bakery products with great taste, softness, and consistency, without the off-flavours, dryness, or dense textures often associated with high-protein products.