The launch is timed for National Pasta Month in October 2026 and targets the US market.
The launches mark New York Bakery’s first entry into the frozen snacks aisle while adding premium, shareable formats to its core frozen bread range.
These clean-label, high-protein bakery mixes help bakers create protein-rich bakery products with great taste, softness, and consistency, without the off-flavours, dryness, or dense textures often associated with high-protein products.
The new product transforms from a soft, fresh pull-apart into a warm, crispy bakery snack in four minutes when prepared as directed.
This approach is intended to reduce airborne dust, product losses and contamination around loading stations.