The mix is designed to help retail bakeries, foodservice operators, and in-store bakery departments meet growing consumer demand for globally inspired, premium, indulgent treats while simplifying production.
The product is part of a global rollout across more than 80 markets, designed to connect Oreo with younger consumers and BTS’s global ARMY through culturally rooted storytelling and collectable design elements.
The company has expanded its product range with new confetti, gluten free and bread mixes while also building on recent home baking technology efforts.
The deal, which was first agreed in August 2025 and cleared by the UK Competition and Markets Authority in June 2026, brings together well known packaged bread brands including Hovis and Kingsmill under a single UK bakery platform that ABF says will focus on revitalizing brands.
The systems are engineered to load multiple trays of unbaked product onto corresponding oven decks quickly and safely, then unload them after baking, removing strenuous, repetitive tasks from bakery staff and reducing the risk of workplace injuries.