The innovation hub is designed to accelerate the development of premium bakery products for quick-service restaurants, foodservice operators, and retailers across the UK and Europe.
Confectionery giant strengthens its breakfast portfolio as demand grows for premium cereals and nutrient-rich ingredients.
The new frozen products are the first ready-to-bake croissants introduced under the Grands! platform and are joining Pillsbury’s permanent product lineup.
The programme is designed to restore the full seed value chain, including research, early-generation seed production, multiplication, certification and farmer adoption.
After the acquisition, Goodles will operate independently as a standalone brand, its team will remain in place, and it will remain headquartered in Santa Cruz.