The strategic push supports the consumer goods company’s overarching ambition to transform McVitie’s into a £1 billion global brand by diversifying its portfolio beyond traditional biscuits in high-growth international markets.
The strategy combines Chinese expertise in high-yield hybrid rice with Brazilian agricultural technology and investment, reflecting Conakry’s wider push to modernize farming, improve productivity and reduce reliance on imported rice.
The agreement will increase soybean oil shipments from China to India while opening the Chinese market to more Indian mustard and soybean meal exports.
The report covers the period January 1 to December 31, 2025, and is presented as the company’s second ESG focused sustainability disclosure, aligning its disclosures with national and international reporting standards.
The event brought together manufacturers, ingredient suppliers, equipment providers, retailers, foodservice operators, and industry experts from around the globe, creating a platform for innovation, collaboration, and international business development.