With annual domestic consumption estimated at around 12 million tonnes, the current harvest places South Africa firmly in surplus.
The bun was developed with consumer preferences in mind, focusing on flavor, texture, and nutritional value.
His global experience in diverse markets equips him to navigate the dynamic food sector, fostering innovation and sustainable brand development amid evolving consumer preferences.
Current conditions make it nearly impossible for producers to break even.
This launch arrives as PepsiCo intensifies its focus on premiumization in emerging markets, with kettle-cooked chips globally prized for their homestyle appeal and use of select ingredients.