New Technologies & Innovations

The new product is a mineral salt blend developed as a 1-to-1 replacement for regular salt, delivering a consistent 30% sodium reduction without requiring recipe changes or process adjustments, while preserving taste, functionality, and ease of use.

The twin developments underscore the company’s continued investment in product innovation and operational efficiency within the highly competitive US bakery market.

These additions represent a strategic move by the brand to bridge the gap between traditional agricultural roots and modern, functional food trends, ensuring that everyone has a seat at the table regardless of dietary restrictions.

This latest innovation represents a bold move to modernize a century-old classic by tapping into the “tropicalization” trend currently sweeping the global snack market.

The new baking mixes are distinguished by their commitment to “clean-label” simplicity, each featuring a curated list of just six purposeful ingredients.