Strong Americas and APMEA growth offset subdued European market conditions.
Enterprise Ireland will oversee and administer the initiative and will engage directly with firms considering new or expanded milling operations of scale.
The announcement arrives as PepsiCo faces investor scrutiny, particularly from activist shareholder Elliott Investment Management, which holds a roughly US$4 billion stake.
The new line will focus on producing premium, high-quality breads that reflect the growing consumer appetite for variety, health-conscious options, and elevated in-store bakery experiences.
These new cookie mixes meet this need by providing a practical approach to lowering sugar while maximizing sales potential in a marketplace increasingly driven by health-conscious consumers.