He will lead the company’s largest market within its Europe, Australia and North Asia unit.
Under the deal, East Coast Bakehouse will become a standalone subsidiary of Bisca’s international business.
Strong Americas and APMEA growth offset subdued European market conditions.
Enterprise Ireland will oversee and administer the initiative and will engage directly with firms considering new or expanded milling operations of scale.
The announcement arrives as PepsiCo faces investor scrutiny, particularly from activist shareholder Elliott Investment Management, which holds a roughly US$4 billion stake.