The launch forms part of Nestlé Toll House’s ongoing efforts to refresh its baking portfolio while maintaining its focus on the chocolate chip cookie category.
The rollout also includes updated packaging across the Chips Deluxe line to highlight the improved recipes and new flavor profiles.
The additions mark a notable shift for Tate’s, which built its reputation on thin, crispy cookies and has steadily diversified its assortment since joining Mondelēz.
The product is gluten-free, made without artificial additives, and follows the brand’s Chocolate Chip Skillet debut last fall.
Each snack pack is certified gluten-free, vegan, dairy-free, nut-free, soy-free, and non-GMO verified.