Doughlicious introduces cookies & cream skillet cookie
The product is gluten-free, made without artificial additives, and follows the brand’s Chocolate Chip Skillet debut last fall.
UK – Doughlicious, the beloved London-based brand known for its creative and indulgent snack creations, announced the nationwide rollout of its Cookies & Cream Skillet Cookie, expanding its presence in premium grocery retail after last year’s Chocolate Chip Skillet launch.
The new variety blends a cookie dough base studded with crunchy chocolate cookie pieces and white chocolate chunks, designed to deliver a warm, bakery-style dessert experience that can be prepared at home in minutes.
Crafted with premium, gluten-free ingredients free from artificial additives, and designed to be shared (or savored solo), and each serving offers 130 calories of better-for-you indulgence, letting dessert lovers enjoy flavor and quality without compromise.
“The Cookies & Cream Skillet combines two fan-favourite flavours into one irresistible, convenient dessert. It’s part of our ongoing mission to expand the Doughlicious line with innovative, great-tasting, and better-for-you options,” said Kathryn Bricken, founder of Doughlicious.
Doughlicious markets the skillet format as a shareable, reheatable treat that aims to replicate the gooey texture of a freshly baked cookie while offering portion control and convenience for consumers seeking an elevated frozen-dessert option.
Retail placement at Whole Foods Market is a strategic move for Doughlicious as it seeks to scale distribution through national chains that cater to shoppers who prioritise ingredient transparency and speciality offerings.
Nutritional positioning also plays a role: reports on the launch highlight that each serving is modest in calories compared with traditional desserts, a detail that helps the product appeal to consumers looking for an indulgence that fits within calorie-conscious lifestyles.
Packaging and merchandising at Whole Foods are expected to emphasise the product’s gluten-free status and clean-label credentials to attract shoppers scanning the freezer aisles for better-for-you treats.
Doughlicious said the Cookies & Cream Skillet will be rolled out to Whole Foods Market locations nationwide immediately, with availability varying by store.
The launch underscores the brand’s broader strategy to expand its frozen dessert lineup and deepen partnerships with premium grocers as it brings London-born flavors to US consumers.
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