The updated packaging retains the same soft, egg-free recipe that has made the muffins a favourite among local households, while offering shoppers more units per pack.
The deal integrates Bake-Best’s specialized trays, designed with microwave-active susceptor technology to enhance food browning and crisping, into PaperTech’s sustainable packaging portfolio, offering eco-friendly alternatives to traditional CPET and polypropylene materials.
The redesign celebrates the brand’s sunny positioning and aims to make product selection more convenient for shoppers by improving on-shelf visibility and clarity.
The festive packaging aims to refresh the bread fixture with a holiday touch that catches shoppers’ interest, encouraging incremental sales for retailers in this competitive season.
The goal is to bring tasty, nutritious snacks to a broad range of consumers, satisfying the growing demand for snacks made from real veggies that fuel healthy lifestyles.