With the completion of its domestic cereal overhaul, the company confirmed that 90% of its total US retail portfolio is now free from certified colors.
The blend is positioned as a cost-effective alternative to traditional chemical improvers and emulsifiers, helping bakers transition to bromate-free production without sacrificing handling, consistency or product quality.
Production of cereals using the new recipes will begin later this year, with reformulated products shipping to retailers before year-end.
The partnership will see the technology deployed at Crespel & Deiters’ facility in Helmond, the Netherlands, to produce high-quality textured vegetable proteins (TVP) from European-grown pulses such as fava beans and peas.
The initiative builds on prior progress, including the near-complete elimination of artificial colors and flavors from many bread, bun and breakfast items.