clean-label

The ingredient positions itself as a compelling alternative to conventional synthetic vanillin, which has long struggled to meet the growing consumer demand for recognizable, natural ingredients on product labels.

The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.

The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.

The decision follows a formal petition from GNT Group, the maker of EXBERRY® natural colors, which has driven previous incremental approvals for spirulina based blues and argued that broader authorization is needed to meet manufacturer demand for natural alternatives to synthetic dyes.

The formal ESG strategy aims to boost the nutritional density of baked goods and reduce their carbon footprint through clean label formulations, natural processing methods, and sustainable agricultural practices.