Whoa Dough doubles down on cookie dough snacks with portable packs
Each snack pack is certified gluten-free, vegan, dairy-free, nut-free, soy-free, and non-GMO verified.
USA – Whoa Dough, the innovative brand specializing in gluten-free, plant-based cookie dough snacks, has launched new portion-sized Two Count Cookie Dough Snack Packs in three flavors, targeting on-the-go consumers seeking safe-to-eat-raw treats.
Debuting at Grocery Outlet stores with plans for wider rollout, these packs emphasize portability while maintaining the brand’s commitment to allergen-friendly, better-for-you indulgence.
The snack packs feature classic flavors, including Chocolate Chip, Sugar Cookie, and Brownie Batter flavors, each certified gluten-free, vegan, dairy-free, nut-free, soy-free, and non-GMO verified.
Designed for convenience, they offer the authentic cookie dough taste consumers crave, either straight from the pack or baked, without dietary compromises, aligning with rising demand for versatile, health-focused snacks.
This expansion builds on recent additions like Brownie Batter Ready-to-Bake Cookie Dough, introduced in April 2025 at Expo West, which delivers 90 calories and 8 grams of sugar per serving in a fudgy format.
The launch coincides with Whoa Dough’s growing retail footprint, now spanning over 200 Super Target locations, Giant Eagle, Heinen’s, and Southeastern Grocers, fueled by back-to-school and family snacking trends.
Founder Todd Goldstein emphasizes the packs’ appeal for lunchboxes and purses, providing 3-4g of fiber and 3g of protein per bar in a low-sugar profile under 10g.
“This launch brings us one step closer to our long-term vision of building the leading gluten-free indulgence platform,” said Todd Goldstein, Founder of Whoa Dough.
“Consumers want nostalgic treats made with ingredients they trust. These two-count snack packs make gluten-free cookie dough more accessible and more fun than ever. I am incredibly excited to bring this innovation to shoppers nationwide.”
Shelf-stable and kosher-certified, they cater to families navigating gluten intolerance and allergies, a mission born from Goldstein’s personal experience.
This “doubling down” reinforces Whoa Dough’s position in the premium, functional snacking segment, where plant-based and allergen-free options drive growth amid evolving consumer preferences for indulgent yet nutritious treats.
As the brand eyes national expansion, these packs position it to capture more share in the competitive cookie dough niche, blending nostalgia with modern wellness.
Industry feedback highlights their craveability and school-safe credentials, boosting accessibility for diverse diets.
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