UK

The relaunch updates the range’s visual identity with a new logo, tagline and packaging designed to convey a timeless yet innovative premium positioning and will be supported by a coordinated marketing programme aimed at strengthening recognition among buyers and end consumers.

The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.

The move expands the Global Leadership Team segment as the company reinforces supply operations across brands, including Ben’s Original and Dolmio.

Two Magpies Bakery Group has announced a series of senior management changes, including the appointment of Ben Magnall as a second‑generation director, as part of a planned leadership refresh to support the company’s next growth phase.

The latest addition to Skips offers a satisfying, zingy flavour while delivering its iconic light and melty texture that consumers have come to expect from the brand.