The new SKU builds on the success of the brand’s existing Rye & Wheat and Seeded Rye loaves, tapping into rising shopper demand for everyday breads that combine health credentials with great taste, convenience, and versatility.
The investment marks one of the company’s largest capacity upgrades in recent years and underscores its commitment to supporting innovation and sustainable growth in natural ingredient solutions.
Ingredion’s proposed acquisition of Tate & Lyle will create a US$9.9 billion ingredients powerhouse focused on sugar reduction, texture solutions, fortification, and food innovation.
The new flavours combine nostalgic favourites with contemporary taste profiles, designed to broaden the range’s appeal among younger consumers while maintaining relevance with existing shoppers.
He will lead the company’s largest market within its Europe, Australia and North Asia unit.