UK

The new SKU is made using the brand’s signature slow fermentation process and contains just four ingredients: flour, water, salt and fermented wheat flour, delivering a golden, crunchy texture when toasted.

The Hello Kitty cake adds to Finsbury Food Group’s broader strategy of expanding its licensed celebration offerings for major retailers and foodservice customers across the UK and Europe

The collaboration brings together AB Mauri’s expertise in fermentation and bakery ingredients with BAKO’s extensive distribution capabilities.

The proposed divestment is intended to resolve potential issues related to market concentration in the supply of frozen bakery products and pave the way for completion of one of the European bakery sector’s most significant transactions.

The renewed focus on flour dust management follows ongoing efforts by the HSE to reduce the incidence of occupational asthma, one of the most common work-related lung diseases in the UK.