UK

The strategic push supports the consumer goods company’s overarching ambition to transform McVitie’s into a £1 billion global brand by diversifying its portfolio beyond traditional biscuits in high-growth international markets.

The innovation hub is designed to accelerate the development of premium bakery products for quick-service restaurants, foodservice operators, and retailers across the UK and Europe.

The legally binding divestiture package serves as the mandatory structural remedy required to clear Vandemoortele’s acquisition of French frozen bakery peer Délifrance.

The transaction brings Aberdeen Grain’s 65,000-tonne storage and drying facility Frontier’s ownership and expands the company’s infrastructure in one of Scotland’s key cereal-producing regions.

The new line has been installed at the company’s Weston Road site in Crewe, increasing its overall cookie production capacity by more than 30%.