UK

The production line supports the company’s goal of meeting growing customer demand both domestically and internationally.

The new production line not only increases volume but also enhances efficiency, allowing the company to respond more swiftly to customer needs without compromising on quality or authenticity.

The festive packaging aims to refresh the bread fixture with a holiday touch that catches shoppers’ interest, encouraging incremental sales for retailers in this competitive season.

The fund’s involvement reflects its confidence in Doughlicious’ forward-thinking approach that resonates with modern consumers and reshapes traditional categories.

ABF aims to maintain majority ownership in both entities if the split proceeds.