Kenya

The MoU aligns with broader industry efforts to localise sourcing and reduce exposure to supply disruptions.

Only 186,000 bags have been delivered so far, a shortfall the CS attributed to hoarding

Domestic output typically covers less than 20% of national demand, leaving millers heavily exposed to global markets and external suppliers.

The team plans to introduce occasional promotions and sampling days to welcome new patrons and gather feedback on local preferences.

Under the new strategy, the government will create strategic animal feed reserves made up of hay, silage and other drought-tolerant fodder.