The State has allocated KSh 2 billion (US$15.45M) to the subsidy programme, and the directive instructs the Kenya Seed Company Limited to harmonize and distribute the subsidized seed.
The National Irrigation Authority will convert the Ahero pumping station into a hybrid system powered by a 500-kilowatt solar plant.
The company urges growers to buy certified seeds to protect yields and household incomes.
The new production line has doubled the annual production capacity since 2022.
The loaf, marketed under the local Swahili name “Asili” to emphasize traditional taste and wholesome ingredients, is being promoted as a soft, everyday bread suitable for sandwiches, toast and quick meals, with the company highlighting quality and nutrition as core selling points.