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The menu’s artisanal appeal positions the chain as a go-to for celebrations, fostering loyalty in a competitive café landscape.

The board noted that while the flour business continues to play a significant role within the group, the timing is appropriate to assess whether alternative structures could unlock greater value.

The partnership aims to accelerate the development and commercialization of clean-label ingredients to deliver freshness‑extending solutions across food and beverage applications.

The deal will transfer ownership of Dijamant’s brands, manufacturing facilities and distribution network to MK Group once it secures the necessary approvals from competition authorities across the relevant jurisdictions.

The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.