The Marzetti Company expands New York bakery portfolio
The launches mark New York Bakery’s first entry into the frozen snacks aisle while adding premium, shareable formats to its core frozen bread range.
USA – The Marzetti Company has expanded its New York Bakery portfolio with three new product platforms: Baked Bites, Cheesy Focaccia, and Garlic Bread loaves, as the company seeks to extend the brand into additional snacking, entertaining, and family-meal occasions.
The launches build on New York Bakery’s established position in frozen bread while introducing new formats aimed at consumers seeking convenient products with bakery-style flavour and texture.
The expansion marks New York Bakery’s first move into the frozen snacks category with Baked Bites.
The oven-baked, bite-sized products feature a soft, bread-forward texture with fillings and are offered in Garlic & Cheese and Jalapeño Cheddar Cheese varieties.
The company said the products are designed for quick preparation, including in an air fryer, making them suitable for snacking, sharing, entertaining, and as meal accompaniments.
Baked Bites also responds to consumer interest in convenient frozen foods that combine easy preparation with more substantial eating experiences.
Each serving provides up to 8 grams of protein, adding a nutritional element to the snack proposition.
By positioning the products in the frozen snacks and appetizers aisle, Marzetti is extending New York Bakery beyond its traditional role as an accompaniment to pasta and other meals.
The company is simultaneously expanding its frozen bread range with Cheesy Focaccia. Available in Italian Herb and Pesto & Garlic varieties, the artisan-inspired product uses a pull-apart format intended for sharing.
The focaccia combines an oven-baked texture with herbs and cheese and can be served alongside pasta, soups and salads or used as a centrepiece for informal entertaining.
New York Bakery is also introducing Garlic Bread and Garlic Bread with Real Cheese in a new loaf format.
The products feature a soft bakery texture and tear-and-share design, offering a family-oriented alternative to conventional sliced garlic bread.
The company expects the format to appeal to consumers looking for convenient additions to weeknight meals, family gatherings and other occasions where sharing food is part of the experience.
Brett Castle, vice president of brand management at The Marzetti Company, said consumers are looking for convenience alongside bold flavours and satisfying textures.
The new products are intended to build on what consumers already associate with New York Bakery while creating additional occasions for the brand.
The expansion strengthens a portfolio that already includes Texas Toast, ciabatta rolls, breadsticks, garlic knots and croutons.
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