This strategic expansion marks a significant shift for the brand, which has long been synonymous with side-dish rice products, as it moves toward a “center of the plate” strategy.
The move marks a significant milestone for Stellar Snacks as it continues to expand its national footprint across the United States.
The gourmet range introduced aims to bring the brand’s signature bold seasoning and premium positioning to corn based snacks.
The new operating model aims to simplify its organizational structure, accelerate innovation, and strengthen its position across the confectionery and snacks categories.
The acquisition will allow Bridor, a subsidiary of the France-based Le Duff Group, to integrate Panamar’s industrial baking capabilities and distribution network across Spain and other European markets.