The council will provide a platform for structured dialogue, coordinated engagement, and timely insights on regulatory, legislative, and consumer trends affecting industrial baking worldwide.
This new range is uniquely sourced from regenerative agriculture, specifically designed to empower artisanal bakeries in their pursuit of producing carbon-neutral bread products.
The new product line offers a significant nutritional boost to the brand’s classic rice crisp format, delivering 6 grams of protein and 9 grams of whole grains per serving.
The launch marks a significant step in Britannia’s ongoing effort to premiumise its snacking portfolio and cater to the increasingly sophisticated tastes of India’s evolving consumer base.
This expansion represents a pivotal step in the company’s international trajectory, as it seeks to introduce its world-famous doughnuts to a new demographic of European consumers who value both premium quality and immersive retail experiences.