Mars expands clean energy footprint in Europe with landmark Lithuanian wind power deal
This move represents a cornerstone of the company’s “Renewables Acceleration Program,” a strategic initiative designed to scale clean electricity across its entire global value chain.
LITHUANIA – Mars has taken a major step in its sustainability journey, announcing a long-term virtual power purchase agreement (PPA) with European Energy for most of the output from the planned Skuodas Wind Farm in Lithuania.
The agreement represents the latest milestone in the Mars Renewables Acceleration Program and supports the company’s broader efforts to extend clean, renewable electricity across its full value chain.
The Skuodas Wind Farm is expected to generate around 490 GWh of renewable electricity per year, roughly the amount needed to power approximately 250,000 homes for a year, and will have an installed capacity of 158.4 MW.
The project is also expected to result in approximately 120,000 tons of avoided CO₂ emissions per year.
The project, planned to go live in 2028, will support the Mars pet food manufacturing facility in Lithuania by providing a secure, long-term source of renewable electricity and reinforcing the site’s role as a key contributor to the company’s export performance.
Kevin Rabinovitch, Global VP of Sustainability at Mars, underscored the company’s commitment to concrete climate action.
“At Mars, we’re focused on turning climate commitments into measurable progress and action with real-world infrastructure. This agreement with European Energy helps bring new wind power online in Lithuania and strengthens our ability to extend credible renewable electricity across our value chain,” he said.
European Energy’s Deputy CEO also highlighted the broader national significance of the deal.
“This agreement shows how companies like Mars are actively enabling new renewable generation. Through this collaboration, we are bringing the Skuodas wind farm forward and adding substantial new, domestically produced capacity to Lithuania’s energy mix. It shows how corporate PPAs translate commitments into real infrastructure and strengthen national energy independence in Lithuania,” said Jens-Peter Zink.
The agreement builds on a series of clean energy initiatives delivered through the Mars Renewables Acceleration Program.
In 2025, Mars signed its first agreements under the programme, including a European contract that launched more than 100 solar projects in Poland and three renewable energy projects in the United States with Enel.
Earlier this year, the company also secured 70% of the output from the Kölvallen Wind Farm in Sweden through another long-term agreement.
Mars aims to accelerate its clean energy transition, targeting a 10% reduction in its total carbon footprint by 2030 compared with 2015 levels.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
