The four day event will convene manufacturers, ingredient suppliers, equipment makers, packaging firms, and service providers from across the global baking ecosystem.
Chicago will continue to serve as a central hub for connecting Mars Snacking teams, accelerating innovation, and supporting long-term business growth.
The launch positions the brand squarely at the intersection of two powerful consumer trends: the enduring love of the classic New York-style bagel and the surging demand for sourdough products across British households.
The acquisition is expected to significantly boost the company’s production capacity and brand portfolio in the competitive bakery sector.
The launch of NOVABES expands Grupo Bimbo’s supply capacity for the bread, pastry, and tortilla categories, and consolidates the country as a key hub within its regional operations network.