Baking & Snacks – WORLD NEWS

The launch forms part of AWL’s wider strategy to strengthen its value added foods portfolio and leverage the strong brand equity of Fortune, India’s leading edible oil and staple foods brand.

The launch marks a category-first initiative in India as the company seeks to reposition bread from a basic staple to a flavour-driven product tailored to evolving consumer preferences.

The new cookie range reflects the growing shift among consumers toward reduced-sugar and better-for-you snack options, particularly in urban markets where demand for healthier indulgences is steadily rising.

This collaboration reinforces their commitment to innovation and adaptation to new consumption habits.

The launch positions the product as a comfort forward extension of the brand aimed at everyday tea breaks and casual sharing occasions.