The company launched the new site to expand production capabilities and meet growing demand for decorative toppings and cake decorations from both retail and food-service customers across North America.
The initiative brings together Olam Agri’s existing baker-development programmes across several African markets under a broader platform designed to expand skills development and economic opportunities in the baking sector.
The innovation hub is designed to accelerate the development of premium bakery products for quick-service restaurants, foodservice operators, and retailers across the UK and Europe.
The new frozen products are the first ready-to-bake croissants introduced under the Grands! platform and are joining Pillsbury’s permanent product lineup.
The addition of Fantasy Baking further expands Sweetmore Bakeries’ scale, strengthens its position in the key cookie and baked bar categories, and advances its long-term strategy of building a coast-to-coast network for premium sweet baked goods.