The launch supports Catalina’s mission to redefine better-for-you options amid New Year’s resolution trends, positioning protein cereals as versatile snacks for mid-morning boosts or post-workout fuel.
The rollout marks the company’s entry into the fast-growing functional snacking category.
The products are being distributed under the company’s well-established Caragil and BARILI brands.
Available for a limited period, the product launches across select offline retail outlets and quick-commerce platforms.
The new range, unveiled this week, features granolas, mueslis, and crunchy clusters inspired by the bakery’s most popular recipes.