This launch arrives as PepsiCo intensifies its focus on premiumization in emerging markets, with kettle-cooked chips globally prized for their homestyle appeal and use of select ingredients.
A reimagined space where research, technology, and collaboration meet global expertise to advance the future of Barilla’s pasta, sauces, and bakery products.
The timing aligns with the gluten-free market’s robust growth, projected to reach US$13.7 billion globally by 2030, according to Grand View Research, fueled by rising demand for grab-and-go options amid dietary shifts and convenience trends.
This launch taps into the booming hemp-derived market legalized under the 2018 Farm Bill.
This granola base can be used in various food segments, including bakery, snacks, ready meals, and specialized nutrition.