Catalina Snacks expands protein cereal line with bakery-inspired flavours
The launch supports Catalina’s mission to redefine better-for-you options amid New Year’s resolution trends, positioning protein cereals as versatile snacks for mid-morning boosts or post-workout fuel.
USA – Catalina Snacks, a high-growth better-for-you snacking company headquartered in Indianapolis, Indiana, launched two new bakery-inspired flavours in its Protein Cereal lineup: Strawberry Strudel and Apple Turnover.
This expansion coincides with the brand’s nationwide “Snack Swap” movement, encouraging consumers to trade underperforming snacks for nutrient-dense alternatives that deliver craveable crunch without sugar crashes.
Founded in 2018 by type 1 diabetic Krishna Kaliannan, Catalina Crunch targets health-conscious snackers seeking indulgent taste with functional benefits, like 10g of protein, high fibre, and just 1g of sugar per serving.
The new flavours evoke nostalgic breakfast pastries while featuring real fruit inclusions; Strawberry Strudel bursts with vibrant strawberry pieces mimicking oven-fresh strudel, and Apple Turnover offers crisp apple bits with warm spices reminiscent of classic turnovers.
Joining the existing Blueberry Muffin variant, these Non-GMO Project Verified cereals are now available in a portfolio available at over 28,000 retailers, including Walmart, Target, Whole Foods, Sprouts, Publix, and online platforms like Amazon and iHerb.
The launch supports Catalina’s mission to redefine better-for-you options amid New Year’s resolution trends, positioning protein cereals as versatile snacks for mid-morning boosts or post-workout fuel.
Chief Revenue and Marketing Officer Sam Martin highlighted the strategic timing: “We know consumers are looking for snacks that do more for them, especially as they kick off their New Year’s intentions. Our Snack Swapline offers personalized suggestions and helps consumers find better-for-you snacks that can be bold, joyful and still craveably delicious.”
Participants texting their snack frustrations enter weekly drawings for Super Swap Boxes filled with product, swag, and coupons, with 25 winners selected through January.
This interactive campaign builds on Catalina’s refreshed branding and accelerating leadership in low-sugar, high-protein categories.
Catalina Crunch’s growth reflects surging demand in the US$100 billion US snack market, where protein-enriched cereals compete with traditional sugary options from Kellogg’s and General Mills.
By channelling pastry nostalgia into macro-friendly formats, the brand appeals to Gen Z and millennial parents prioritizing kid-friendly nutrition without artificial additives.
Additional rollouts are planned throughout 2026, alongside expansions into Protein Granola and Snack Mix varieties.
Industry observers anticipate the flavours will drive trial among resolution-focused shoppers, boosting Catalina’s double-digit velocity gains and e-commerce momentum in a crowded wellness space.
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