New Technologies & Innovations

Industry leaders and investors call for closer work to help new solutions reach the market faster.

The launch marks a category-first initiative in India as the company seeks to reposition bread from a basic staple to a flavour-driven product tailored to evolving consumer preferences.

The new cookie range reflects the growing shift among consumers toward reduced-sugar and better-for-you snack options, particularly in urban markets where demand for healthier indulgences is steadily rising.

The new product targets households seeking natural and traditional cooking options.

The addition of the Xtra Loong Bread underscores the company’s continued commitment to product innovation within its core bread segment.