Simple Mills debuts first regenerative organic certified® baking mixes to transform baking aisle
The new baking mixes are distinguished by their commitment to “clean-label” simplicity, each featuring a curated list of just six purposeful ingredients.
USA – Simple Mills, the Chicago-based company on a mission to revolutionize the way food is made to nourish people and planet, has debuted two new Regenerative Organic Certified® Oat Flour Baking Mixes: an Original Pancake & Waffle Mix and a Cinnamon Swirl Muffin & Cake Mix.
Launched in time for Earth Day, these mixes offer a way to enjoy familiar baking rituals with ingredients sourced from farms that practice regenerative agriculture, supporting soil health and the prosperity of farming communities.
The new products expand the brand’s mission to support a more resilient food system by sourcing from farms certified under the Regenerative Organic Certified® program, which requires practices designed to support soil health and farmer fairness.
Both mixes deliver a moist texture using a short list of just six nutrient-dense, recognizable whole-food ingredients, including Organic Oat Flour, Organic Coconut Sugar, and Organic Cassava Flour.
The Cinnamon Swirl Muffin & Cake Mix features a cinnamon swirl center and a crunchy cinnamon sugar topping, allowing for easy, one-bowl preparation of muffins or a snackable cake.
The Oat Flour Original Pancake & Waffle Mix is designed for effortless mornings, delivering a light texture for two quintessential breakfast classics as a wholesome alternative for the whole family.
Regenerative Organic Certified® builds on the foundation of USDA Certified Organic to enrich the soil, help plants and animals thrive, and support the prosperity of farming communities so they can grow nutrient-dense foods now and for generations to come.
In addition to being Regenerative Organic Certified®, both products are Gluten-Free, Non-GMO Project Verified, and Non-UPF Verified, aligning with Simple Mills’ broader clean‑label positioning.
“We have always believed that one of the most meaningful ways to care for our health is to care for the land and communities that grow our food,” said Christina Skonberg, senior director of sustainability and mission at Simple Mills.
“Our first Regenerative Organic Certified® Oat Flour Mixes represent a pivotal step in our mission to nourish people and the planet. This launch is a major milestone in our work to turn a simple kitchen tradition into a powerful way to support farming practices designed to build soil health and human health. We’re reimagining these familiar baking rituals as meaningful ways for anyone to be part of a more resilient food system.”
As sweet bakery products remain a primary source of ultra-processed calories in the American diet, Simple Mills aims to bridge the gap between convenience and nutrition.
The new mixes are priced at US$8.69 and are currently available nationwide at Whole Foods Market, Amazon, and Thrive Market.
This strategic expansion into the oat category not only makes wholesome baking accessible to those with nut allergies but also sets a new benchmark for transparency and sustainability in the center-aisle grocery categories.
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