The new product line offers a significant nutritional boost to the brand’s classic rice crisp format, delivering 6 grams of protein and 9 grams of whole grains per serving.
The launch marks a significant step in Britannia’s ongoing effort to premiumise its snacking portfolio and cater to the increasingly sophisticated tastes of India’s evolving consumer base.
The new SSW80A targets medium-scale millers with improved yield and lower energy use.
The Kansas facility earns top safety award as AGI highlights people-led safety culture across its network.
This expansion represents a pivotal step in the company’s international trajectory, as it seeks to introduce its world-famous doughnuts to a new demographic of European consumers who value both premium quality and immersive retail experiences.