New Technologies & Innovations

The deal includes the purchase of the land, buildings, and all existing machinery for an undisclosed sum.

According to industry data, modern milling technologies can increase flour extraction rates from wheat while reducing energy consumption by 25-30%.

By blending the world’s most prized spice with premium long-grain rice, the company aims to redefine the boundaries of the premium basmati category.

The brand’s arrival is being closely watched in the region’s food and beverage industry, not only for its artisan products but also for a retail concept entirely new to the emirate.

The new offering, introduced by parent company McKee Foods, marks a strategic shift for the brand as it enters the premium cookie segment for the first time.