The new facility includes an application laboratory designed for concept innovation, formulation support, stability testing, and customer training workshops, enabling closer collaboration and faster, locally tailored solutions for product development.
This new range is uniquely sourced from regenerative agriculture, specifically designed to empower artisanal bakeries in their pursuit of producing carbon-neutral bread products.
The new product line offers a significant nutritional boost to the brand’s classic rice crisp format, delivering 6 grams of protein and 9 grams of whole grains per serving.
The launch marks a significant step in Britannia’s ongoing effort to premiumise its snacking portfolio and cater to the increasingly sophisticated tastes of India’s evolving consumer base.
The new SSW80A targets medium-scale millers with improved yield and lower energy use.