New Technologies & Innovations

The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience, and indulgence.

This specific geometry was explicitly engineered to trap and hold onto hearty sauces from every conceivable angle, preventing liquids from pooling at the bottom of the plate.

Designed for active kids and made with quality ingredients such as organic oats, the new innovations are aimed at helping provide fuel for kids to explore and play.

The company says the new products will help households, bakers, and small food businesses manage cost while maintaining quality.

The new product line marks a format innovation for the 128-year-old family-owned business, combining the company’s traditional all-butter shortbread recipe with chunky inclusions, packaged in bite-sized pieces and resealable sharing tubs.