The launch comes as demand for spicy foods continues to rise across Europe, with consumers increasingly embracing sweet-and-heat flavor combinations and gourmet burger trends.
The new Subway Italian Herbs & Cheese Flavoured Lay’s® chips aim to replicate the distinctive blend of herbs, cheese, and savoury seasoning that has made the sandwich bread a long-standing customer favourite across Subway restaurants in Canada.
The event highlighted the role of millet and other climate-smart crops in supporting food security, water conservation and sustainable farming in the UAE.
Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.
The launch forms part of Nestlé Toll House’s ongoing efforts to refresh its baking portfolio while maintaining its focus on the chocolate chip cookie category.